Fandango, the nation’s leading digital destination for moviegoers with 36 million unique visitors per month, launched today a new original video series, “I Love Movies” featuring pop culture influencers outside the film industry sharing meaningful movie memories throughout their lives. Guests will include athletes, musicians, television personalities, innovators and others, talking about iconic movies from all genres such as “The Sound of Music,” “Rocky,” “Finding Nemo,” “The Spy Who Loved Me,” “The Naked Gun,” “Purple Rain,” “National Lampoon’s Christmas Vacation,” and many more.
The first episode featuring NBA All-Star Dwight Howard launched today and can be viewed across Fandango’s digital network, including Fandango Movieclips, the number one movie trailer and content channel on YouTube, and Fandango channels on Hulu, Roku and Samsung’s Milk Video Service. New episodes will be introduced in the coming weeks starring Grammy Award winner Reba McEntire, skateboarding icon and X Games gold medalist Tony Hawk, five-time heavyweight champion Evander Holyfield, rock legend Slash, country music artist Darius Rucker, TODAY co-anchor and weatherman, Al Roker, award-winning TV host Larry King, with more debuting throughout the summer. Interviews were conducted by New York Times bestselling author and writer-at-large for Esquire Magazine, Cal Fussman.
Check out the fun video below, and learn why Dwight Howard loves movies!
“The influence of movies on our culture is far reaching and personal, as we all have favorite film memories,” said Fandango Chief Creative Officer and series creator, Sandro Corsaro. “With our series, we sought out a wide array of notable personalities to uncover why they love movies. The stories were surprising and unexpected, and we’re excited to share how the power of movies helped shape the paths of some extraordinary people. There is incredible relevance and authenticity to this series that we know will resonate with our audience.”
“I Love Movies” is the first original series to be produced under the company’s new video brand, Fandango Movieclips, which was formed after the successful acquisition of Movieclips, the largest movie trailer and content network on YouTube, in April 2014. Since Fandango’s acquisition, Movieclips subscribers have increased by 49%, adding 3.2 million to its network of more than 9.8 million subscribers. Video views are also up 71% year-over-year, with an average of 350 million video views per month. Over the past year, the Fandango Movieclips team has published more than 6,500 movie trailers and original videos to its digital network, including over 200 exclusive trailers.
The series will be supported by a summer-long promotional campaign celebrating the joys of movie going. The program will feature celebrity pro-social events, VIP movie screenings, summer festival sponsorships, social media activations and widespread television advertising. Fandango will also be giving away a year’s worth of free movie tickets, every day throughout the summer.
FTC Disclosure: I am part of the Fandango Family. Information was provided as part of an ongoing relationship in which free products and compensation are often received. All opinions expressed are honest and my own.