FED UP – The film the food industry doesn’t want you to see, is now in theaters.
For the past 30 years, everything we thought we knew about food and exercise is dead wrong. FED UP is the film the food industry doesn’t want you to see. From Katie Couric, Laurie David (Oscar winning producer of AN INCONVENIENT TRUTH) and director Stephanie Soechtig, FED UP will change the way you eat forever.
Reading and hearing more about FED Up, I’m shocked at how undereducated I am when it comes to making healthy food choices for my family. I’m really looking forward to seeing the entire film, and learning more. As a parent, I feel it’s my job to educate myself and to take charge of our diets.
Synposis of Fed Up
In 1977, the U.S. Government issued the McGovern Report, its first ever dietary guidelines and with it, one of the greatest health epidemics of our time ensued. In her documentary feature debut, executive producer and narrator Katie Couric joins Laurie David (AN INCONVENIENT TRUTH), Regina Scully (THE INVISIBLE WAR) and director Stephanie Soechtig (TAPPED) to explore why, despite media attention and government policies to combat obesity, generations of kids will now live shorter lives than their parents.
Upending the conventional wisdom of why we gain weight and how to lose it, FED UP unearths the dirty little secret your favorite brands/restaurants don’t want you to know – far more of us get sick from what we eat than anyone ever realized and this is in large part due to the fact that 80% of the 600,000 items sold in grocery stores have added sugar.
Following a group of families – the children of whom are the hardest hit demo because unbeknownst to them or their parents, they’re being force fed food with added sugar – for more than two years, Soechtig achieves a profound intimacy as they document their uphill battles to follow the conventional wisdom of ‘diet and exercise’, in order to live healthier, fuller lives. In captivating interviews with the country’s leading experts, FED UP lays bare a decades-long misinformation campaign orchestrated by Big Food and aided and abetted by the U.S. Government.
Scary, isn’t it? I’ve heard the film is really well done and there are a lot of striking facts and hot topics to touch on. I hope people will go it see, and discuss it.
The Fed Up Challenge
On May 12, join the #FedUpMovie team in going sugar free for 10 days. It won’t be easy, but together we can take the first steps in fighting the biggest public health crisis of our time. Take the pledge » http://fedupmovie.com/fedupchallenge.
In celebration of this educational film, I have $50 Whole Foods Gift Card to giveaway to one lucky reader. Enter to win by using the widget below. If you have any issue with the widget or would prefer to enter by email, please contact me at firstname.lastname@example.org. An active email address is required to enter. Winner must be 18+ and live within the U.S. One winner will be chosen and contacted by email on June 30th.
Be sure to visit the Official FED Up website!
FTC Disclosure: Information was provided as part of an ongoing relationship in which free products and compensation are often received. All opinions expressed are honest and my own. This blog post contains no affiliate links.