The Force Awakens Around the World: Star Wars Fans Invited to Join Epic Global Event on YouTube #ForceFriday #StarWars

37CA8551-E478-4027-B417-866389F1FAB8

Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

“Star Wars toys have always played an important role in how our fans interact with the Saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia, Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube.” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”


Star Wars: Force Friday Preview on Disney Video

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

Tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.

The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part.  More details are available at www.DisneyStore.com/ForceFriday.

Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.

Star Wars 8.25 V2 JPEG

See the full location schedule at www.StarWars.com.

Like STAR WARS on Facebook: https://www.facebook.com/StarWars
Follow STAR WARS on Twitter: https://twitter.com/starwars
Follow STAR WARS on Instagram: https://instagram.com/starwars/
Follow STAR WARS on YouTube: https://www.youtube.com/user/starwars
Visit the official STAR WARS: THE FORCE AWAKENS website: http://www.starwars.com/the-force-awakens/

STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere on December 18th!

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Source: Tubefilter; Top 100 Most Viewed YouTube Channels Worldwide, January 2015 – March 2015; Data provided by Tubefilter, OpenSlate & YouTube

Comments

  1. Cynthia R says:

    I wish they had done this years ago! Very excited, love Star Wars.

  2. Karen Glatt says:

    These awesome Star Wars toys are going to be all the rage this Christmas season. I will have to get my nephew a toy from the collection. He is just starting to really like Star Wars!!

Send this to a friend