Plum is hitting the road this summer to deliver amazing activities and healthy snacks to children throughout the country as part of a national summer tour called Camp Amazing. Hitting over 30 cities beginning mid-June through end of August, Plum will be setting up shop with interactive educational games, craft projects, and superhero training stations that celebrate how amazing children are while teaching them important values like healthy eating, creative thinking and giving back.
Earlier this year, Plum Organics launched their social impact program, The Full Effect focused on nourishing babies and toddlers in need here in the US. As a key part of this initiative, Plum designed an essential nutrition pouch product called the Super Smoothie, which aims to ease the nutritional deficiencies often experienced in food insecure little ones. Plum has pledged to donate at least a half million Super Smoothies in 2013 through their national network of non-profit and regional community partners.
Beginning in June 2013, Plum will be participating in a series of events throughout the country where the 500,000 Super Smoothies will be distributed to communities in need.
To complement the big community events hosted by Plum’s national partners, such as Convoy of Hope, Plum will also be hand delivering some of their Super Smoothies to community partners in San Francisco, Los Angeles, Chicago, New York City and San Antonio, while the Plum team is on the road for Camp Amazing.
Additionally, during Camp Amazing, children will participate in a series of Amazing activities, one of which is a pledge to “Do Amazing” in their communities. For every child that pledges to “do amazing”, Plum will donate incremental Super Smoothies* in each child’s honor – a donation that will be celebrated at Plum’s end of summer event in Los Angeles on August 25th.
* Up to 20,000 Super Smoothie pouches.*
Who is Plum…
Plum Organics® is a pioneer and global provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for their unique, culinary-inspired recipes and a modern approach to family nutrition, Plum is the only brand that offers a complete line of organic products that ensure healthy eating from the highchair to the lunchbox™. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. Forbes magazine named Plum #19 on its 2013 list of “America’s Most Promising Companies.
The Superhero Summer Camp Tour will be visiting The Detroit Zoo on July 7th, and the experience will include…..
– Tented areas with interactive games that will Attract, Engage, Immerse and Reward to camper that attends
– Give-a-ways for babies, tots, kids and families
– Our Staff dressed as “Camp Counselors”
– 3 oz. Sample of our Organic Kids Mashup product distributed to your guests exiting the Zoo
Sounds like a fun family day with some pretty sweet benefits! If you live in the greater Detroit area, I hope to see you there. If not, I hope you’re able to find a local stop on the tour.
FTC Disclosure: This information is being shared as part of an on going relationship with the Detroit Zoo in which free event passes or products will be received. All opinions expressed are still my own and honest.