This giveaway is now closed.
If you’re thinking about buying a car, I highly recommend you do plenty of research beforehand so you don’t get taken advantage of. In his new book, Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear, by Ray Lopez, he reveals the dirty details and questionable sales tactics that most car dealerships employ. Something Ray knows all too well. In his 30 years of selling experience – wheeling and dealing for a number of years before he saw the light and worked for a fairer car dealership (where any shenanigans were grounds for dismissal) – he’s seen car dealers use a multitude of psychological ploys targeted to profiteer from women’s shopping habits. Ray said goodbye to all the manipulation and got a new job at an honest, reputable dealership where he could stop pushing customers’ buttons and start helping people find the car of their dreams.
1) Coupons & Cars
Why applying the budget savvy mindset you would towards saving money at the grocery store or shopping for clothes can be a win-win for you AND the used car guy.
2) Car Buying – Who Needs a Chaperone?
Do you consider yourself a modern woman? Would you take your dad on a first date to scope out the guy before you enter a relationship with him? Would you take your boyfriend on a job interview to speak on your behalf? The answer is… no! Then, why, why, why would you think you need a chaperone just to secure a fair deal on a new or used car? This Q&A will detail why a good portion of today’s modern women revert to pre-feminist movement mentalities and feel unequipped to act on their own behalves to make a fair car deal. And, provide you with three powerful steps you can take to keep that same confidence and composure you have in your dating and professional life and apply it to the situation of a car dealership.
3) Online Dating and Car Buying
Beware Before You Test Drive! Why applying the same safety, fairness and research protocols before you go on the date or get on the used car lot can save you from heart- and wallet-ache.
4) Pregnant, Barefoot and Duped by the Car Salesman?
It is 2011, but the “old boys’ club” stereotype unfortunately still runs rampant in too many car dealerships. How to stay calm and on-task with your next car purchase in an environment known to prey on women specifically with some of the oldest scams in the book (not Kelly’s Blue Book!). This Q&A will teach you how to psychologically evolve your quick, on your feet thought process past the predatory used car guy mentality, and allow you to take actions to secure the car deal that YOU want.
5) Eye Contact, Empathy and Entrusting the Car Deal to Your Own Empowered Self
Women by nature are more prone to seek out eye contact when communicating with others and are more empathetic to the situation of the people around them than men. Instead of suppressing what some may purport is a ‘weak female approach’ – the exact communication skills you innately have as a woman can work to your advantage when buying a car. If you get a salesman or woman who is forced to make consistent eye contact with you, and you show empathy towards their motivations for trying to work out a deal that’s in their favor, you can flip the situation around to where you have control as the customer, and the driver of that communication.
6) Hey Foxy Lady
How to outfox the car salesman and avoid letting his flattery flatter and distract you. Top five tips to staying focused, in control and on your way to a fair car buying experience.
We all hear that most salesman can not be trusted. Yet, I still found myself shocked by some of the ploys in this book. It was a great eye opener for when I purchase my next car. I was also surprised at how interested my husband was in the book. We both found it to be a great read and a helpful tool for future car shopping.
You have the chance to win a copy of Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear by Ray Lopez here on my blog! Simply leave a comment below describing your last car shopping experience. One winner will be chosen and contact by email on April 29, 2011.
For additional entries please leave a separate comment after doing any or all of the following:
Visit RaytheSalesGuy.com and then leave a comment below telling me something you learned.
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I was provided with a free product for the purpose of writing this giveaway. No type of monetary compensation was received.